Corporate Profile

Rockford Corporation designs, markets, sells and distributes high-performance mobile audio systems worldwide. Our mobile audio products are sold primarily in the audio aftermarket to consumers who want to improve the existing systems in their cars, trucks, boats, and airplanes, and through OEM (original equipment manufacturer) relationships with select vehicle manufacturers.

We market our mobile audio products under our ROCKFORD FOSGATE®, ROCKFORD ACOUSTIC DESIGN®, LIGHTNING AUDIO® and INSTALLEDGE.COM® brand names, selling products that include digital and analog amplifiers, subwoofers, enclosures and accessories.

Based on U.S. mobile audio aftermarket market data (Venture Development Corporation 2005), in 2004, we ranked first in U.S. market share for mobile audio amplifiers, speaker separates and subwoofers.

We believe our ability to deliver innovative and technologically advanced products appeals to our consumers' desires for distinctive, leading-edge products and powerful, high-quality sound. We continue to develop new products to capitalize on improvements in digital technology that have increased demand for high-performance audio products. Our Rockford Fosgate, Rockford Acoustic Design and Lightning Audio products have won numerous consumer and industry awards.

For 25 years, Rockford Fosgate has been the brand of choice among our core consumers, 16-24 year old males. Many of these consumers devote a significant portion of their time and disposable income to their mobile audio systems. We believe our core consumers perceive Rockford Fosgate as the "coolest" mobile audio brand and we target our message to them using aggressive grass roots marketing. As a result of our consumers' loyalty, we believe Rockford Fosgate has generated loyalty among the retailers who use our brand, products and distinctive marketing programs as a "pull" brand to attract these consumers.

Rockford Acoustic Design delivers refined performance in a sophisticated automotive sound system built with Rockford's legendary acoustic engineering expertise and industry-leading technologies. It carries audiophile detail and realism and is aimed at the listener who demands the best and appreciates a pure listening experience.

Our Lightning Audio brand presents more budget-minded consumers with a line of high-performance amplifiers and subwoofers under the Lightning Audio brands Strike, Storm, and Bolt. These products are more moderately priced than our Rockford Fosgate products.

InstallEdge.com produces connectors, screws, wiring harnesses, and accessories for mobile audio installations.

We currently sell our mobile audio products in the U.S. through approximately 5,000 independent retail stores, including specialty dealers, audio/video retailers, national consumer electronics chains, mass merchandisers, catalog merchants, and internet retailers. Internationally, we sell our mobile audio products in over 70 countries through independent distributors and sales representatives. We believe the Rockford Fosgate brand is as widely recognized in many parts of the world as it is in the U.S.

Rockford currently supplies OEM components and systems to Ford Motor Company, Nissan Motor Company and Mitsubishi Motors.